PropertyCare+

A property owner’s self-service e-catalog of premium maintenance services

This product helps property managers build trust with their customers by equipping them with the ability to offer premium maintenance services al-la-carte, such as HVAC inspections, annual water heater flushes, gutter cleanings, and more, through a self-service e-commerce-like catalog within the Meld Owner Hub.
Cross-functional Coordination & Communication
Customer Discovery & Development
Product Execution & Delivery
Prioritization and Problem Solving
Product Strategy & Roadmapping
Product Launches & Marketing

Company

Time Period

Dec 2021
-
May 2022
Present

Highlights

  • Led a cross-functional team to design and launch PropertyCare+
  • Assisted in raising a Series B of $15 million by crafting a portion of the messaging used to pitch Property Meld's product vision and show how PropertyCare+ fits into our long-term product strategy
  • Conducted 10+ customer discovery interviews

Product Visuals

Located within Property Meld's Management Hub, this is the landing page property managers see when first coming to PropertyCare+.
Located within Property Meld's Management Hub, this is the next page a property manager sees when creating their first premium service offering for property owners.
Located within Property Meld's Management Hub, this page lists all the published and unpublished service offerings the property management firm can offer to property owners. To get started, managers can even generate service offerings from a list of the most commonly offered services.
This page outlines the details of a single service offering within Property Meld's Management Hub. Managers can also see the list of property owners who have opted in for the service and select their names to view the service's associated Meld tasks that are in progress.
This page advertises all of the al-la-carte premium service offerings that a property manager is offering to their property owners. Here, property owners can opt into any service offerings or learn more by viewing a service's details.
This page outlines the details of a single service offering within Property Meld's Owner Hub. Here, property owners can choose to opt into the service or chat with their manager regarding any questions they have about the service.

Press Release (theoretical)

Inspired by Colin Bryar, the author of “Working Backwards,” I have used a theoretical press release to effectively communicate the vision for the product that our team launched, the problem which it solved and who it was built for.

PROPERTY MELD ANNOUNCES PROPERTYCARE+ TO INCREASE PROPERTY OWNER RETENTION FOR SINGLE-FAMILY PROPERTY MANAGEMENT FIRMS.
Now, property management firms can increase customer retention and their maintenance profit margins by offering al-la-carte premium maintenance services to property owners with PropertyCare+.
Rapid City, South Dakota—Q2 2022—Property Meld, the leading maintenance management solution for single-family property management firms, released PropertyCare+ to help them increase customer retention and maintenance profit margins.
Property owners—a property management firm's customers—are often worried about the health of their properties, unwilling to have faith that their property manager will adequately address routine and recurring maintenance that prevents more significant issues from arising. On the other hand, property managers are often too busy and need more time to ask their owners if they are interested in premium preventative maintenance services. The result is that both parties, property owners and property managers, are hurting. The property owners distrust their property managers, and the property management firm is leaving money on the table by not performing these additional services for their owners.
"Our customers expect us to help them build trust with property owners, aka their customers... and we make it our mission to ensure that property owners have no room to question their property manager's ability to care for their properties. Thus, we are helping our customers build trust with their customers by easily offering al-la-carte premium maintenance services." - Ray Hespen, Co-founder and CEO at Property Meld.
PropertyCare+ equips property managers with the ability to offer premium maintenance services al-la-carte to their customers through a self-service e-commerce-like experience within Property Meld's Owner Hub. Additional service offerings can include recurring issues like lawn care, annual preventative maintenance measures like flushing a water heater to increase lifespan, annual HVAC inspections, or seasonal gutter cleanings. If an owner opts into a service, a Meld task is automatically created in Property Meld and assigned to the right team to be addressed.
"We've had a significant portion of our owners sign up for additional maintenance services. It works out great for us and our owners because we can complete these services during the slow seasons and reduce the number of emergency issues during the busy seasons." - John Doe, President at ABC Property Management.
With PropertyCare+, property managers increase their profit margins by increasing the maintenance performed per property and decreasing customer churn by helping property owners see that their properties have the best care, both before and after issues arise.
Learn more at propertymeld.com or contact our team at support@propertymeld.com.
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