Incode Analytics
The Fraud and Conversion Analytics Dashboard for Banking Enterprises
This web application equips financial enterprises—who use Incode’s biometric identity verification solution to minimize fraud and maximize conversion—to analyze the performance of their digital onboarding experiences through embedded analytics dashboards powered by Tableau.
Company
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Highlights
- Decreased a bank’s time-to-proven value by 50% (~3 months) by leading a cross-functional team to build and launch Incode Analytics, leveraging embedded Tableau dashboards with row-level security
- Coordinated the development and release of user event tracking of our customer’s users and an associated event log UI for our clients to see what actions each of their users were taking during their onboarding journey and diagnose drop off in the conversion funnel
- Led the re-design of Incode's event data architecture related to our clients’ users’ experience after uncovering a serious architecture and definition issue that prevented us from delivering a single instance of an analytics dashboard to all clients
Product Visuals
This image shows the Overview Tab of Incode Analytics v1, the Fraud and Conversion Analytics Dashboard for Banking Enterprises. A bank's fraud detection and digital banking growth teams' can leverage this Overview Tab to understand at a high level the "what, when, where, why, and how" behind their digital onboarding experience conversion and fraud detection rates. The Funnel Tab can be used to understand further where users are dropping off in the conversion funnel and why, especially related to a user's digital identity verification experience.
At the onset of the project, an insufficient number of user-triggered events were being tracked and logged, making it impossible for banking enterprises to know the "what, when, where, why, and how" behind their digital onboarding identity verification experience. Thus, we designed and implemented the following User Event Tracking framework that is shown in this diagram.
This image shows an event log we added to each user onboarding session. This provides each banking enterprise with the ability to view a user's behavior through events and their associated event properties. More importantly, these events and event properties laid the foundation for Incode Analytics.
Press Release (theoretical)
Inspired by Colin Bryar, the author of “Working Backwards,” I have used a theoretical press release to effectively communicate the vision for the product that our team launched, the problem which it solved and who it was built for.
INCODE ANNOUNCES INCODE ANALYTICS TO EMPOWER BANKING ENTERPRISES TO VISUALIZE THE PERFORMANCE OF THEIR DIGITAL IDENTITY VERIFICATION SOLUTION.
Now, financial enterprises that use Incode's biometric identity verification solution can analyze the performance of their digital onboarding experiences with embedded analytics dashboards powered by Tableau.
San Francisco, California—Q4 2022—Incode, the next-generation identity verification and authentication platform for global enterprises, released Incode Analytics to enable both fraud-prevention and user-growth teams with visibility and insights into their digital identity verification implementation's performance
Global enterprises use Incode's biometric identity verification services to increase conversion of their new customer digital onboarding funnels, decrease fraud, and achieve KYC and AML compliance. However, without the ability to quickly visualize the performance of their digital onboarding funnels, various stakeholders suffer. Executives are prevented from comprehending the impact of their biometric identity verification solution on digital onboarding conversion and fraud prevention. Analysts are forced to manually conduct timely funnel analyses and prepare confusion matrices to discover simple insights. Fraud prevention teams are prevented from obtaining valuable insights promptly, and the implementation teams miss vital opportunities to improve their onboarding conversion rates.
Incode Analytics removes this friction by providing an enterprise's various teams and stakeholders with analytics dashboards showing real-time, quantitative insights that are key to understanding the performance of their digital identity verification implementation. Stakeholders ranging from analysts to executives can learn from and quickly make decisions based on KPIs such as onboarding funnel conversion rates, fraud detection rates, and user drop-off rates.
"Staying ahead of ever-smarter fraudsters starts with data that can be simply and quickly utilized. Thus, Incode is making a large step towards ensuring that financial enterprises are well equipped to react fast to the ever-changing identity-tech industry." - William Trevillyan, Product Manager at Incode.
With Incode Analytics, users can view a set of embedded Tableau dashboards that show various analyses, such as onboarding funnel analyses, dynamic conversion trends, fraud-focused confusion matrices, and more. Executives can make high-level observations while analysts can dig for deeper insights using 20+ filters.
"I found Incode Analytics allowed our team to observe, experiment, iterate, and learn, accelerating our ability to increase onboarding conversion rates while decreasing fraud." - Jane Doe, Head of Growth for ABC Bank.
To learn more, please contact our team here at Incode.
Wireframes
In this section, we offer a glimpse into the conceptualization phase of our projects through wireframes. Wireframes are the architectural blueprints of digital experiences, representing the foundation upon which we build remarkable websites. Here, you can explore our thoughtfully crafted wireframes that lay the groundwork for seamless and user-friendly designs.
Highlights:
- User-Centric Design: Our wireframes prioritize user experience, mapping out intuitive navigation, content hierarchy, and interaction points that put users at the forefront of design.
- Responsive Blueprint: We've meticulously planned for responsiveness, ensuring that our designs adapt seamlessly to various screen sizes, guaranteeing a consistent experience on desktops, tablets, and mobile devices.
- Strategic Content Placement: Our wireframes reveal the strategic placement of content, imagery, and call-to-action elements, optimizing engagement and conversion pathways.
- Iterative Refinement: Crafting these wireframes involved numerous iterations and collaborative feedback sessions to ensure they perfectly aligned with our client's vision and objectives.
Challenges
In this section, we provide an insightful look into the challenges we encountered during the development journey of our client projects. Challenges are opportunities in disguise, and it's in these moments that our team's expertise and problem-solving abilities truly shine.
Notable Challenges:
- Complex Functionality: Our clients often demand intricate functionalities, such as e-commerce integration and custom user dashboards, which require innovative solutions and rigorous testing.
- Performance Optimization: Achieving top-tier performance while maintaining feature-rich websites necessitates extensive optimization, including image compression, code refinement, and server-side enhancements.
- Security Prioritization: Data privacy and cybersecurity are paramount. We implemented robust security measures to safeguard sensitive user information, ensuring a safe online environment.
- Browser Compatibility: Ensuring that our websites function seamlessly across a multitude of browsers and devices required exhaustive testing and meticulous debugging.
Conclusion
In the conclusion segment of our portfolio, we celebrate the successful outcomes of our collaborations with clients. This is where the narrative of our partnerships reaches its apex, spotlighting achievements, milestones, and the profound impact of our work.